Felt so good was born in 2009, when founder Adele Zara Collinson was working in Asia and came upon the vibrancy and potential of using felt as a sustainable, eco-friendly material.

The underlying ethos behind Felt so good has always been to produce high quality, ethically produced, sustainable products that don’t compromise on design, all whilst showcasing unique felting techniques and skill.

As much as Adele was loving life as a holiday rep for TUI, she knew her passion for a creative business was calling. So, combining her knowledge from her design degree and an overwhelming urge to bring handmade beautiful products to the masses, her search for an ethical cottage industry began.

For weeks she visited factories large and small throughout India to ensure that the location that would produce her designs was safe, ethical and had a minimal carbon footprint.

Once returning to the UK she started selling at weekend craft markets and travelled all over the country from Inverness to Penzance selling to shops.

Throughout the next couple of years, she had revisited the team in Nepal numerous times and had built up a design collection that was different to anything else on the market.